The Actual Cost of Zero Cost Stupidity - Part 1
April 2nd, 2008Normally, someone would start this article off with “Corporate America is a funny place” - or replace America with some other country. It doesn’t really matter. This has been bothering me for a long time not because it affects me professionally in anyway. But it irritates me how people treat certain other individuals this way.
You might be wondering what I’m vaguely hinting at. I’m talking about IT people. Yes, IT people. The cranky, know-it-all, ultra geeky/nerdy/dorky guys that fix computers. Often looked down upon as socially unfit and awkward - because sometimes they smell. If they’re not fixing computers they’re probably playing D&D or watching Star Trek/Wars or some other show on the Sci-Fi Channel. Yes, those animals…err..I mean people.
If you haven’t caught on, I’m being ironic.
They might be called Systems or Engineering or some other other word that makes a failed attempt to guise the real meaning: IT. Regardless of what they’re called, they’re often misunderstood - and undervalued. There’s also been a trillion articles written about this on the web and in magazines. Obviously I haven’t read all of them. But the many that I have read do not cover the social impact and the cost value associated with IT people. I’m going to borrow a term and maybe completely change it’s meaning: zero cost.
What is “zero cost”?
I’m not sure where the term comes from, I tried googling it - but to no avail. Anyway, in the world of Hai, zero cost means that there is little to no cost whatsoever associated with a particular task. In practice this definition is a lot more complex and we’ll go into details over the next few entries about it.
A while back, I was talking to my friend Chris “Spaceman” Smallfield about this idea. However at that point, I didn’t call it zero cost yet. I was just annoyed. Spaceman had expressed to me that many people often take artist for granted in ways that were some what appalling. Artist do art because they love it - I think that’s true for the most part. But often you run into these situations where some person running a small business will ask a young artist kid to work do some design for them for $20 or something completely ridiculous. Young artist kid not knowing any better will probably do it because it’s money. It takes him some number of hours or days - but he gets it done. He gets his $20. Young artist kid grows up - is now some type of professional doing art. Scenario repeats itself, except this time it’s $100. Unless the artist is absolutely starving, there is no way that several days of work is only worth $100.
But to take a step back, maybe $100 is a lot - depending on where you are. Now for the extreme-but-happens-all-the-time example. Small business person asks semi-professional artist to do some design. They don’t pay them. They justify it saying that it gives them exposure or experience or they’re doing it for the love.
Not only is that wrong on so many levels - but it’s also humanly irresponsible. Whatever world view you choose to uphold - you just exploited someone.
To get to the point - the problem with thinking that someone will do something for you for free or a little amount of compensation is the first part of the zero cost idea. People’s time and energy is worth something monetarily or in compensation. At times without regard to the quality of their output.
You cannot rationalize that you’re somehow doing them a favor when they’re spending hours and days working on something for you. It’s even worse if they’re a professional getting paid a day rate of $400 and you’re asking them to do something that would normally cost $5000 for little to no compensation.
Now, how in the world is this related to IT? Ever asked someone to fix some computer problem you’re having? Or if you’re an IT pro - ever been asked to fix some computer problem someone is having. Starts out as a small problem, next thing you know - you’ve spent a week trying to figure out what’s going on. What do you get in return? Nothing? A cupcake?
Next time: pretty people and zero cost IT work.